Media Consumption among Rural Area Housewives in Ri Bhoi District of Meghalaya: A Survey

Abstract

 The aim of this study is to ascertain the media consumption of housewives in the rural parts of Ribhoi district in Meghalaya. The study has been conducted to explore the type of media used, the time spent in using the media, tools used for accessing the electronic media, the reasons for using media, and the benefits obtained by the housewives. A structured interview schedule was used to collect data from 134 housewives from the three selected villages in Ribhoi district of Meghalaya. The study revealed that most housewives used media for entertainment, to run their small businesses, for communication, and to share messages with relatives and friends. Further, it was also found that the respondents use media to search for information relating to health issues, and very few use media like social networking sites for shopping and online payment.